Friday, September 19, 2014

MLM Success Through a Retention Strategy



Creating a retention strategy to help foster MLM success is one of the most advanced and difficult elements to marketing. There is a near 96% failure rate in creating such a strategy and only the very top percent can create one that will help them shatter obstacles online. Why is this a top secret weapon? The difficulty to create this type of strategy boils down to having extreme skills in every marketing area and comprehension of the human mind, soul and heart. The major issue is that some folks are good in one marketing area, but lack other skills that are needed to create this strategy. This article is for advanced MLM business marketers that want to have a polished edge online.

MLM Success; Outline the Strategy

One of the best ways to ensure a solid strategy is to create an outline. Your MLM success level may not always be quite as good as the last one before it. Consider this a documented strategy that needs safe keeping. You may end up creating a 10+ page strategy book for your business. The retention strategy composes of the buyer persona, the metrics, measurements, active and passive tactics to regain lost visitors and much more. This is more like an intelligence operation from the home office. You will need access to your current strategies and data. You will create a viable retention solution that will solve 1) visitor loss, 2) turn them into subscribers and 3) reduce resource waste in your lead campaigns. These three primary goals are the starting point for the foundation. You do not have to list them into your strategy, but you should consider them to be an effective anchor points.

Implementing MLM Success Tactics

MLM success is a reasonable event that is triggered by a pressurized action by the prospect. Your website is the funnel system in which you have to ensure is ready to handle interested prospects. Each of your pages will require a significant amount of tactical content that should turn visitors from cold into hot. You may want to have retention pages that are separate from your public ones. The type of tactics that you may want to involve in your retention strategy may include videos, click on buttons and other graphical elements that are blended with strong psychological elements to create a physical action.

Refuse, Reuse or Junk Old MLM Success Plans

How do you know when to refuse, reuse or junk old MLM success plans or strategies? You can purchase premade retention plans if you do not have the capacity to create one. They may at one time be effective, but you should refuse to use them. They are not necessarily tied into the way on how you handle your business operations. If you have created plans in the past and have a solid strategy, you could reuse one of your older ones to manipulate your tactics to working in a different fashion. You will face the possibility of junking some tactical and strategic plans if they are outdated, unreliable or your variables have changed.